The New South Wales Government is courting top decision makers across the globe. The idea is to promote the first state as a global destination for world business, underscoring opportunities for “inward investment and business migration”. 

The international push begins in May 2012 and the campaign will be launched by an official publication called, “NSW: A global destination for the world of business.

Interested parties are encouraged to advertise in the publication and submit editorial articles. The enticements: affordable advertising costs and a massive circulation, all backed by “leverage from the NSW Department of Trade and Investment’s promotional strategy”.

The state government’s calling card will be distributed to Australian embassies; national and international trade missions, exhibitions, world business group, blue chip companies, foreign banks plus Australian government offices in emerging and developed economies. The publication will also be available on the NSW Government website. Key target countries include: India, China, The Untied Arab Emirates and the US of A.

It’s interesting to note China is NSW’s biggest 2-way trading partner. From 2009-10 bilateral trade with China rose to a staggering $21.6 billion, while exports to India, the US and New Zealand grew at a steady pace. Japan remains the state’s most profitable export destination.

Over the past 5-years NSW exports have risen by a gratifying average of 4-perecent annually. Not bad considering the plight of other western economies.

According to government research, NSW claims top spot as the country’s economic powerhouse with a robust, AAA rating. You may remember, this impressive rating was awarded a couple of years back by Moody’s and Standard’s & Poors, two of the “big 3” credit rating agencies in the world.

The state is also home to 48-percent of the top 500-companies in Australia, with 80-percent of industry income generated from services. That means New South Wales still claims the largest manufacturing base in the country. Mining and fuel also contribute to its thriving economy.

The O’Farrell government insists it’s very much an economy open for business and the state’s Deputy Premier Andrew Stoner agrees. He says, “NSW Government is strongly focused on expanding international markets and making NSW number one”.

It’s clear international trade continues to benefit NSW; creating jobs, bolstering living standards, boosting income and contributing to steady growth in regional areas.

Should you have interest in advertising your business or being featured in the NSW government’s publication, “NSW: A global destination for the world of business”, submit your enquiries to:

admin@stroudgate.net

For those interested in “business migration” opportunities, please note, as of November 2011, the NSW government announced some reforms to their business migration program. To bring yourself up to speed click on:

http://www.business.nsw.gov.au/live-and-work-in-nsw/visa-and-migration/business-migration

These reforms largely apply to first time applicants seeking NSW sponsorship for provisional visas.

If you have questions or require further information on business migration, contact the NSW business migration team at:

bizmigration@business.news.gov.au

You can also give them a call on: +61 (0)2 9338-6692

For information on starting your own business in NSW and for details on the range of services offered by NSW for small businesses, visit:

www.smallbiz.nsw.gov.au

ISL is also able to assist.